Updated: Apr 6
As our smartphones get smarter, faster and more connected, our love affair with them deepens. They keep us connected, informed and productive in the ways that matter to us most. A recent study by the GSMA shows 5.4 billion unique mobile subscribers in 2022 and estimates that this will grow to almost 6.3 billion by 2030. According to a survey conducted by Ofcom in 2021, the average UK adult spent around 3 hours and 37 minutes per day on their smartphone and this increases to around 4.5 hours for people aged 18-24.